There is also a book by Drew Westen, an author I met at Rebuild the Dream, that explains this phenomenon and how to address it named The Political Brain: The Role of Emotion in Deciding the Fate of the Nation. His major tenet is that we must get to the emotional level of those we are trying to enlighten in order for them to listen and then see the truth.
There is also a great book by Dylan Ratigan named “Greedy Bastards: How We Can Stop Corporate Communists, Banksters, and Other Vampires from Sucking America Dry” that explains in every day English what these guys have done and how they get away with it. I am still reading it but find it very fascinating in that he breaks down what our legal crooks, our titans of finance have been doing to America; one phrase; Capital Extraction.
And if I may self promote a bit I wrote the book “As I see it: Class Warfare The Only Resort To Right Wing Doom” that pretty much ties things up in simple terms.
5 Words And Phrases Democrats Should Never Say Again
And What To Replace Them With
We talk about the "Death Tax" and not the proper term, "Estate Tax." Two little words—"Death Panels"—were capable of nearly derailing the best thing that’s happened to health insurance in this country in decades. Harvard-educated President Obama is universally considered "elite," while Yale-educated George W. Bush is considered "down home."
Many Democrats buy into the old saw that the Democratic party has had a history of "tax and spend" policies that needs to change or be lived down somehow. Until the Occupy movement brought the topic front and center, even most Democrats accepted the notion that businesses were "job creators" and worried more about distracting the opposition from this "fact" than debunking it for the lie it actually is.
Unfortunately, this is because Democrats have failed to speak in a language strong enough to rebut Republicans who have defined who we are and what we want, in a way that doesn’t even remotely reflect an iota of the truth, and instantly conjures up the negative in the mind of the listener.
HOW TO TALK LIKE A REPUBLICAN
Professional media strategist Frank Luntz has been providing Republicans with a detailed handbook on exactly what language to use and not to use for decades. He has built up a lexicon that is not only far-reaching and deeply ingrained, but also very, very successful. As Progressive Democratic linguist George Lakoff explains it, this "framing" is crucial to how they’ve managed to win so much of the debate.
Here are some examples from Luntz’s handbooks, of how the Republican party has been taught to frame the way they talk:
Don’t say "bonus!"
Luntz advised that if [corporations] give their employees an income boost during the holiday season, they should never refer to it as a "bonus."
"If you give out a bonus at a time of financial hardship, you’re going to make people angry. It’s ‘pay for performance.’"
Don’t say that the government "taxes the rich."
Instead, tell [people] that the government "takes from the rich."
"If you talk about raising taxes on the rich," the public responds favorably, Luntz cautioned. But "if you talk about government taking the money from hardworking Americans, the public says no."
This sleight-of-tongue has managed to manipulate at least half the country into believing things that simply are not true. And this type of language mash-up has been so successfully drilled into the vernacular, that Democrats have been hard-pressed to come up with a simple and just-as-effective way to expose the lies beneath them.
See the 5 Words Democrats Should Never Say Again after the jump.
DEMOCRATS NEED A HANDBOOK OF OUR OWN
How can Democrats and Progressives fix this? Start by never saying any of the following five words or phrases again.
1. Never say Entitlements.
–Instead, say Earned Benefits.
While the word "entitlement" was originally coined by Democrats as a way to illustrate that the receiver of the attached benefits was entitled to them by having worked to earn them, or having been taxed to support them, it has been re-defined by the right as akin to a spoiled child who acts as if they’re "entitled" even though they are not.
"Earned benefits," on the other hand, cannot be twisted or misconstrued to mean anything other than what what they are: something the recipient has actually earned, as opposed to something they are being given. Social Security and Medicare are paid into through taxes deducted from employees’ paychecks, or the paychecks of one’s spouse or parent. No one who hasn’t either personally paid into these programs, or been the spouse or child of someone who has paid into these programs, or, in the case of Medicare Part B, paid a monthly premium in order to receive them, can extract benefits from these programs.
Here is a perfect example of how the right wing uses the word "entitled" as a pejorative associated with Democrats (emphasis mine):
"Fluke is an entitled liberal, which is both emblematically typical and essentially required for one to be a liberal in today’s American political landscape … Her talking points represent a very real attitude quickly manifesting itself into mainstream American thought process: that a person literally deserves the resources of another. This, of course, is the entitlement and dependency culture on which the Democratic Party has rallied around, encouraged, campaigned, and insisted."
Democrats have done nothing of the sort. Recall that the subject at hand is insured individuals. That means that they have paid into the pool in order to be able to take resources out later when needed. Even if the check was dispersed by their employer, it’s still their benefit as employees, paid out in the form of insurance coverage in lieu of cash compensation. Not to mention any shared responsibility the employee, or in Sandra Fluke’s case, the student, may have in paying the monthly premium. (For the record, students at Georgetown University where Sandra Fluke is a student, pay 100% of their own premium toward their student health insurance.)
Do not allow the right wing to frame this issue in their terms. These are Earned Benefits. Say that.
2. Never say Redistribution of Wealth.
–Instead, say Fair Wages For Work.
When we hear "redistribution," we think in terms of simply moving things around, not something earned by someone. And when you tack the word "wealth" onto it, everybody’s hackles immediately go up. "What do you mean, redistribute my wealth? You don’t get to take something from me and give it to someone else! I work hard for what I get; let other people work for their own money, not mine!"
But when we hear "fair wages for work," we know instantly that we are talking about paying working people a fair wage for the work they’re doing, not giving them something they haven’t actually earned. Since at least 1965, Republican policies have created a corporate culture that only rewards those at the very, very, very top of the pyramid. While the average "hourly wage" equivalent for CEOs has gone from $490.31 to $5,419.97 ($11,273,537.00 / year), the average hourly wage for workers has stagnated at $19.71. That’s just $40,997.00 / year. The same $40,997.00 that we were earning in 1965. At 2012 inflation. We need fair wages for our work*—in today’s dollars. Say that.
Daily Kos: 5 Words And Phrases Democrats Should Never Say Again
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