We explore that the MAGA movement grows from the psychological effect of an irrational fear of a changing country where the few do not get undeserved advantages and privileges.
Understanding the MAGA movement.
Podcasts (Video — Audio)
Changing the mind of someone deeply entrenched in MAGA ideology is not only a challenging task but a delicate one. It requires understanding the psychology behind their belief system and navigating the conversation with empathy rather than judgment. The enclosed video offers key insights into the mechanisms that maintain the ideological rigidity within the MAGA movement, particularly in its appeal to certain segments of the population—often white men, but not exclusively.
The Role of Fear and Emotion in MAGA Ideology
At the heart of MAGA supporters’ attachment to their ideology is fear—fear of change, fear of displacement, and fear of losing the privilege or position they believe they are entitled to. This fear is expertly manipulated by the right-wing media, which frames any social progress, immigration, or racial equality as a threat to their way of life. This manipulation taps into primal instincts beyond rational thought. These primal instincts—fear of danger, fear of the “other”—are activated through constant media cycles that reinforce the perception of being under siege, not unlike how humans might have responded to real, physical threats in earlier times.
However, it is not just factual arguments that hold sway over these individuals; it is the emotional residue that remains even when facts contradict the narrative. The TikTok speaker clip in the video is correct in pointing out that emotions tend to linger long after the intellectual justifications for them have been dismantled. This is why simply presenting a MAGA supporter with facts—whether it’s about the economy, immigration, or Trump’s track record—often has little effect. To reach them, one must address the emotions first.
Recognizing the Historical Context of Disenfranchisement
A compelling parallel is drawn between the manipulation of MAGA supporters and historical instances of the working class being used as tools by the elite. Bacon’s Rebellion is an example where people of different racial backgrounds initially united against oppressive landowners, only for white supremacy to be used later as a wedge to divide and conquer. Similarly, modern right-wing media has perfected the art of dividing working-class people by race, religion, and ideology. The MAGA movement thrives on this division, as it convinces a significant portion of white working-class men that their true enemies are immigrants, Black Lives Matter activists, and “liberal elites” rather than the corporate oligarchs who are profiting from their struggles.
As progressives, exposing these historical parallels to MAGA supporters is essential, though this must be done with caution. Telling someone they are being used or manipulated rarely results in productive dialogue. Instead, offering historical examples of similar divisions that were overcome may help open their eyes to how the powerful continue to exploit societal fractures for their gain.
Empathy, Not Condescension
An effective path to changing the mind of a MAGA person lies in empathy, not condescension. It’s important to recognize that many MAGA supporters feel a sense of loss or grievance, which Trumpism has weaponized. For white men, in particular, there is often a sense that they are being left behind, which can be amplified by economic challenges, changes in social status, or the increasing diversity of the country. These feelings are real, even if they are often based on misinformation or a skewed understanding of social dynamics.
Rather than dismissing these feelings, progressives must engage in conversations validating the emotional experience while gently correcting the misinformation. Telling someone they are wrong will almost always make them double down on their beliefs. Instead, shifting the conversation to how collective action—rather than rugged individualism—can lead to a better society for all can offer an alternative narrative that feels less like a personal attack.
The importance of this approach is discussed in terms of how socialized systems create better, more humane societies. This contrasts starkly with the hyper-individualism preached by MAGA ideology, which often leaves its adherents feeling isolated and disconnected. Bridging that gap requires emphasizing common humanity, shared struggles, and the strength of solidarity rather than division.
Planting Seeds of Change
Perhaps the most important takeaway from the video is that changing someone’s mind is not instantaneous. It’s about planting seeds of doubt in their worldview and offering them new ways of seeing the world, without pushing too hard. It’s about deconstructing deeply held beliefs, brick by brick, in a way that respects the emotional complexity of those beliefs.
The goal is not to “win” the conversation but to slowly shift their perspective. It may take weeks, months, or even years, but planting those seeds is an essential first step. Empathy for individuals like some of our regular MAGA listeners and supporters underscores that even those who seem unreachable can evolve if given the time, space, and support.
Conclusion: A Path Forward
The path to changing the mind of a brainwashed MAGA person lies in understanding the emotional and psychological mechanisms at play. By acknowledging their fears, addressing their grievances with empathy, and gently offering alternative perspectives, progressives can create openings for meaningful dialogue. It’s about breaking down the barriers of division that right-wing media and political elites have erected and showing that there is a better way—a way built on solidarity, empathy, and collective action.
As progressives, we must continue deconstructing the toxic narratives that hold so many people captive, one conversation at a time. Only then can we hope to heal the divisions in our society and move toward a more just and equitable future. More importantly, progressives must accept that they do not have all the answers and can learn from the other side. While many issues are black or white and absolute, many are not.