Two-thirds of our state’s rapid population growth over the past decade has come from Latinos.
That emerging demographic will eventually turn Texas Blue. But for our schools and families struggling under disastrous Republican policies, “eventually” isn’t soon enough.
That’s why today we’re launching The Promesa Project, the most ambitious and innovative Latino engagement project Texas has seen.
This is an entirely new approach that’s based on two key research findings:
- Young Latinos are increasingly the trusted sources of political information in their families and social circles.
- The internet has surpassed television as the main sources of political information for young people under 30.
The Promesa Project will utilize a combination of online and grassroots techniques to reach out to young Latinos and ask them to give us their promise, or “Promesa,” that they will be our Democratic messengers to their families and social networks.
We’ll utilize online outreach, campus organizing, our extensive network of young Latino Party Leaders and elected officials, and we’ll integrate all data gathered into our voter database so it can be used in Get-Out-The-Vote operations.
But to go a step further, we’ll also be integrating the very latest in online tools and techniques, including:
- In-house production of web videos, which are shareable and optimized for mobile devices.
- Talking points on various topics in a slideshow format, which are shareable online so they can be used in discussions at the kitchen table or on social media sites.
- Social media identities on Twitter, Facebook, YouTube, Google+ and Vimeo.
- Paid ads on social media which only recently have developed targeting and placement options that now make these incredibly efficient and effective.
This project can potentially bridge the gap between the Texas that Republicans have created for us and the one we deserve. But it won’t happen without your help.
And there’s plenty of other ways for you to get involved. On PromesaProject.com you can:
- Give your own Promesa to talk to your family and friends about voting Democratic.
- Help us generate buzz by watching and sharing our videos or slideshows.
- Sign up for email updates.
- Like Promesa on Facebook, Follow on Twitter, Subscribe on YouTube & Slideshare.
- And of course you can forward this email to others who you think might be interested in this project.
With your support, we can increase Latino turnout for Democrats and simultaneously bring young Latinos into the Party. A Blue Texas is closer than you think.
Thank you,
Anthony Gutierrez
Texas Democratic Party
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