KTLA anchor Sam Rubin stepped in a ton of doo doo. He had an interview with one of the stars of the new Robocop remake.
“Working for Marvel, the Super Bowl commercial,” Sam Rubin asked. “Did you get a lot of reaction to that Super Bowl commercial?”
“What Super Bowl Commercial?” Samuel L. Jackson asked.
“My mistake.” Sam Rubin replied.
“You see what, you’re as crazy as the people on Twitter,” Samuel L. Jackson said. “I’m not Laurence Fishburne.”
Samuel L. Jackson then continued rubbing it in.
“We don’t all look alike,” Samuel L. Jackson said. “We may be all black and famous but all don’t look alike. … You are the entertainment reporter for this station and you don’t know the difference between me and Laurence Fishburne? … I am the ‘what’s in your wallet’ black guy. He is ‘the car’ black guy.”
After rubbing it a bit more they got down to the interview. But Samuel L. Jackson had to get one more slap in when Sam Rubin referenced the director and cast.
“You do know who they all are though, right?” Samuel L. Jackson said. “Just in case they have some of them on the show, do your homework. Do your research. Make sure you don’t confuse them with those other white actors.”
One had to feel sorry for Sam Rubin but he took the flogging like a good sport. Later he gave a heartfelt apology.
Full Transcript of the Sam Rubin apology
“We start right now with the beauty and the occasional pain of live television. First and foremost, I do know who Samuel L. Jackson is. I’ve interviewed him several times over the years, but never quite like the conversation we just had.
“I indicated to Samuel that I’d seen him during the Super Bowl, and he thought that I had confused him with the commercial Laurence Fishburne had done for a car company. Of course a “Captain America” ad had also run during the Super Bowl, but I immediately felt so dumb, I didn’t bring that up — and he gave me the shellacking that was well deserved.
“I pride myself on the fact — that unlike a lot of people who do this kind of work — more often than not, I really do know what I’m talking about. But I didn’t 30 minutes ago, and I’m really embarrassed about it, and I very much apologize to Samuel L. Jackson and anyone else who was offended for what was a very amateur mistake.”