It is clear Rachel Maddow is scaring Fox News. She is beating them consistently in the ratings and her reach is increasing. Just maybe some Fox News addicts are weaning themselves off the crack.
Rachel Maddow is having an impact because of her in-depth reporting. She gives serious print journalists their due. And that is a disturbing proposition for the purveyors of false news and misinformation.
DailyKos' News Corpse wrote an article titled "Rachel Maddow's Brilliant Reporting on Trump and Russia Has Upset the Snowflakes at Fox News" is worth reading. He writes,
For the past several weeks Rachel Maddow has been enjoying record ratings for her MSNBC program. Not only that, in the Key 25-to-54 demographic, Maddow is beating her direct Fox News competition, Tucker Carlson. The surge in viewers can be attributed to the "gift" of endless atrocities and absurdities courtesy of Donald Trump & Company.
As a result of the program's accelerating success, Fox News is exhibiting signs of anxiety and desperation. This week Fox News lashed out to criticize Maddow by featuring an analysis of her coverage published by The Intercept. Fox's headline complained "Report Calls Out Just How Much Time MSNBC's Maddow Spends on Trump & Russia."
Oh my. We certainly can't have that. In addition to beating Fox in the ratings she's bringing attention to the most damaging scandal of the Trump administration. No wonder Fox is worried. It's bad enough to be losing to a liberal network, but they're also failing to protect their boss in the White House. A boss who regards the whole Russia thing as fake news.
The criticism that Maddow is spending too much time on Trump and Russia is ironic. It's exactly that coverage that is propelling her ratings growth. Clearly there is an audience that's thirsty for the truth on this subject. And Maddow is well aware of that. In a recent interview she told the Hollywood Reporter that:
"We've put a lot of effort into the Russia scandal and I don't regret that, and I intend to be as aggressive as I possibly can on that story because here is a scandal that is of transcendent, historic importance and is existentially about whether or not this presidency should exist or whether it is the product of a crime."
The article in The Intercept is actually a well researched and written examination of Maddow's choice of topics. And reasonable readers can agree or disagree with its conclusions. While it does fault her for overdoing the Trump/Russia story, it does so from the perspective that other stories important to progressives were getting short shrift. For example immigration, the Obamacare repeal effort, and Trump's Muslim ban.
It is ironic that Fox News is accusing any network of spending an inordinate amount of time on any story. After-all, they must forget their infatuation with Benghazi, a fake scandal.
Keep up the good work Rachel. America, resist.