To keep their relevance after losing viewership to OAN and NewsMax, Fox News chose further radicalize their lies.
Fox News caves to further deviancy
When Donald Trump lost the presidency last November, Fox News lost too. But unlike Trump, Fox was never in denial about its loss. The network's executives and multi-million-dollar stars stared the ratings in the face every day and saw that their pro-Trump audience was reacting to the prospect of President Biden by switching channels or turning off the TV.
"We're bleeding eyeballs," a Fox producer remarked in December. "And we're scared."
To fix the problem, Fox ran even further to the right. And here's the thing: It worked. It was toxic for the American political system, but it was profitable for Rupert and Lachlan Murdoch.
"Fox is a really different place than it was pre-election," a commentator said to me, with regret, after Biden took office.
The post-election changes at Fox happened one day at a time, one show at a time, but when viewed in totality, they are unmistakable and stark. Practically every change was about having less news on the air and more opinions-about-the-news. It was like serving dessert without dinner, when the dessert consisted of screaming about how awful the dinner was, and warning that the meal might be a socialist plot, and hey, while we're at it, why are chefs so corrupt?
And because Fox News is the primary trusted source of information for millions of Americans, including Republican elected officials and party activists, the changes affect everyone.
Trump's loss was a pivot point.
Fox News found its back against the wall. And to survive the onslaught from OAN and Newsmax, they decided to go even more deceitful.