Jen Psaki exposes Republican assault on Democracy matter-of-factly at the presser. That’s messaging.

Jen Psaki is effective because of the manner in which she pierces the opponent. She uses every opportunity to point out Republican evil.

Jen Psaki continues with the message consistency

To many, the words Jen Psaki used in the preamble to her press conference would go unnoticed in real-time but would be distinctly heard subliminally. That is the effectiveness of having a good press secretary or a press person, period.

Psaki pointed out that the President and Vice-President would be meeting with black leaders of major civil rights organizations. She pointed out that later the Vice-President was heading to Howard University to deliver remarks about the DNC’s $25 million expansion of the “I will vote campaign.”

And then she did it.

“As the President has been emphatic since before taking office,” Psaki said. “our Constitutional Rights are on the line because state legislatures have forced through a wave of anti-voter laws based on the same repeatedly disproven lies that led to the assault on our nation’s Capitol and one of the darkest days in the history of American Democracy. So the meeting today, the Vice-President’s event are part of our ongoing effort to elevate this issue to work with every lever of the Federal Government.”

It sounds simple, but it keeps the insurrection and by inference the unpatriotic treasonous insurrectionist Trumpist extremist hooligans and politicians in the forefront. We must never allow them to revert to some false normal.

It is important that we do this ad nauseam. Republican leaders and media hacks have been successful in doing this with lies. Democrats must be successful in doing it with the truth.