When Seattle’s new sports and concert arena opened its doors to the public in October 2021, many were left scratching heads as to what the heck the building’s name was about.

Strolling down the toilet paper aisle, one is faced with a grave decision: 3-ply or ultra-plush? For consumers, factors like price, size and comfort always come to mind first, yet why do we fail to prioritize the environmental impact of toilet paper?